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JAMA. 1998;279:984.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

The FDA has launched a national campaign to help reduce illegal sales of tobacco products to children. The FDA rule makes it a federal violation to sell cigarettes or spit tobacco to anyone younger than 18 years and requires retailers to ask for photo identification from anyone younger than 27 years. The FDA's campaign features radio, print, and billboard advertisements, as well as materials for retailers to display in their stores. The material uses humorous illustrations and messages to remind retailers, clerks, and customers about the law and the retailer's risk of fines. It also is designed to encourage customers to cooperate with retailers who are trying to comply with the law.

The campaign began in Arkansas on the first anniversary of the FDA tobacco rule's going into effect and will expand this spring to 10 additional states: California, Colorado, Florida, Illinois, Massachusetts, Minnesota, North Carolina, Pennsylvania, Texas, and Washington. . . . [Full Text of this Article]

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