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JAMA. 2001;286:278.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

A newspaper in an Eastern city changed hands about July 1, and the new proprietor, who has a large practical experience in legitimate journalism, at once formulated a set of rules for the conduct of the paper under its changed management. Among the rules were the following suggestive prohibitions : "No medical advertisements" ; no advertisements that a self-respecting man would not read to his family ; no advertisements of immoral books, of fortune tellers, of secret diseases, of guaranteed cures, of clairvoyants, of palmists, of massage ; no advertisements of offers of large salaries, of guaranteed dividends, of offers of something for nothing ; no pessimism ; no prize-fighting details ; no personal journalism ; no private scandal. Here is a program that involves the removal of most of the objectionable features in so-called modern journalism. If its details could be conscientiously carried out for newspapers, medical men would . . . [Full Text of this Article]