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Edited by David V. McQueen and Catherine M. Jones
425 pp, $69.95
New York, NY, Springer Science and Business Media, 2007
ISBN-13: 978-0-3877-0973-4

JAMA. 2008;300(1):101.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

Within the fields of public health and health promotion, increasing demands exist for evidence-based practices. This edited volume, a product of the Global Programme on Health Promotion Effectiveness, raises important questions about "what counts as evidence and who gets to decide." It presents important challenges to dominant biomedical approaches assessing evidence and effectiveness within health promotion, highlighting the Western biases that often drive notions of evidence and approaches to evaluation as well as calling for a broader conceptualization of evidence that will accommodate the socioecological perspective driving most health promotion programs. It offers an introduction to the key debates and challenges involved in the evaluation of health promotion programs, as well as some useful strategies for measuring their impact. Case studies of health promotion activities illustrate general practices and challenges within health promotion but also serve as useful reviews of effective strategies for those committed to the specific health promotion . . . [Full Text of this Article]

Amy E. Patterson, MHS, Reviewer
Behavioral Sciences and Health Education
Rollins School of Public Health
Emory University
Atlanta, Georgia

Deborah A. McFarland, PhD, MPH, Reviewer
Hubert Department of Global Health
Emory University
dmcfarl@sph.emory.edu